Barry Wernikoff was born in Chicago where he
received three years of intensive training in interviewing,
evaluation, performance modification, motivation
and management assessment from Paul Bomrad, PhD,
nationally renowned business psychologist.

Dr. Bomrad’s personal approach had a profound affect
on Barry’s philosophy and style which he has implemented
throughout his professional career.

General Manager-Division of European manufacturer
        • Upgraded office and warehouse personnel
        • Reduced operating expenses by 27%
        • Upgraded 85% of national sales force
        • Led company to first ever profitable year

Regional Director of Sales-Publicly traded company
        • Upgraded 35% of 18 person sales force
        • Hired three of top five salespeople in region
        • Outperformed company in opening new accounts
        by 14%
        • Outperformed company in key item sales by 18%
        • Outperformed company in customer retention
        by 12%
Director-Recruitment & Sales Development-Consumer product company
        • Reduced salesperson turnover rate from 32% to 8%
        • Hired four of top 10 sales people in company
        • Hired Rookie of the Year
        • New hires increased sales by over $1M
        • Enhanced company image in market place
        • Improved company morale

Whether it is building or upgrading a work force, Barry has the ability to put the right people in the right position by utilizing his DARE TO DARE process, a very “One To One” approach. His 30+ years of experience
has taken him to his most rewarding venture, establishing One To One Consulting, LLC.